Outdoor advertising is a great way to reach people where they live, work and play.

It is media that is everywhere, and when used with creativity, it creates brand new ad spaces where none existed before — ad spaces that can stop people in their tracks.

“A well placed billboard can have more viewers than the super bowl!”

Billboards help increase your products awareness which will also increases your sales and profits. People spend more time in their vehicle than ever before. Did you know that a well placed outdoor ad can have more viewers than the super bowl! Outdoor advertising also has a lower cost per thousand than any other type of advertising. Outdoor ads cost 80% less than television commercials, 60% less than newspaper ads, and 50% less than radio ads. Billboards allow your business to reach more people with less money than any other type of media.

“Billboard advertising is one of the last messages a consumer receives before making a buying decision.”

Outdoor advertising reaches customers on their daily commute,  lunch breaks and during shopping trips. Nearly 3/4 of outdoor viewers shop on their way home from work and more than 2/3 make their shopping decisions while in the car. Outdoor advertising has the opportunity to be on of the last influences a customer will see before purchasing or making service decisions.

(Source: Arbitron Out-of-Home Advertising Report, 2013)

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