As our company name suggests, Pioneer Outdoor was an early providers of quality outdoor advertising products in Southwest Missouri. Lester E. Cox used the original Pioneer Advertising company to promote his interests in TV and Radio stations across the Ozarks. It was not until his son-in-law, Jack E. Lipscomb, bought into the company and eventually took it over, that Pioneer began to grow through the construction and acquisition of hundreds of new billboard faces, turning Pioneer Advertising into a regional leader in billboard advertising. Jack E. Lipscomb was also very instrumental in the Outdoor Association of America and was a key player in national regulations for the entire billboard industry.
As Jack’s son, Larry, worked his way up to president of Pioneer Advertising, ultimately running the company after his father. Larry built hundreds of new billboards as the industry grew and sought out growth through acquisitions of many other outdoor advertising companies, a major one being Buena Vista Sign Company bought from Jerry Jones after the passing of his father Pat Jones. This took Pioneer Advertising into another level as they were now the main billboard company in the Ozarks.
With changes to the industry coming, Larry and Jack saw an opportunity to sell Pioneer Advertising’s assets to Lamar Advertising in 1997. It was not until 2011 that Larry would start Pioneer Outdoor and take on his son, Stuart, to learn the business. With the introduction of digital billboards, Pioneer Outdoor has continued their growth by selecting high quality locations to build and buy as opportunities arise and continue to do so into the new age of outdoor advertising.