REACH MORE WITH

PIONEER OUTDOOR

With the experience of four generations in outdoor advertising, we have built an unmatched network of digital billboards in Southwest Missouri. With half of the digital displays in the Springfield, MO market and a selection of high traffic, high impact traditional displays, you can achieve a better reach across the entire market. We have taken that experience and grown into other market areas around Missouri, only taking on new billboard locations that stand above the rest and put your message in it’s best light.

THE STRENGTH OF OUTDOOR ADVERTISING:

Out-Of-Home Reach

Travelers that noticed a billboard advertisement in the last month*81%
81%
Travelers that say digital billboards catch their attention*77%
77%
Smartphone users that took action after seeing an OOH advertisement*66%
66%

*Nielsen Out-Of-Home Advertising Study 2019 Edition

Smartphone Interaction*

  • Used online search to look up advertiser
  • Accessed a coupon or discount code
  • Visited an advertiser's website
  • Downloaded app shown in the ad
  • Snapped a photo of an ad
  • Interacted with an ad to send a message, uploaded a photo or vote

U.S. Major Media
CPM Comparison

TV – Broadcast (Excluding Primetime)$14.50
$14.50
TV – Broadcast (Primetime)$27.00
$27.00
TV – Cable (Excluding Primetime)$9.50
$9.50
TV – Cable (Primetime)$15.00
$15.00
Radio$6.58
$6.58
Online – Video$9.49
$9.49
Online – Display$1.77
$1.77
Print – Newspapers$35.00
$35.00
Print – Magazines$13.25
$13.25
Pioneer – Traditional Billboards$1.83
$1.83
Pioneer – Digital Billboards$5.85
$5.85

PJ Solomon estimates as of November 2018

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